Key features of this model:
- Description: Explore the potential of non-linear programming, specifically conic optimization (or cone programming), as a tool for marketing budget allocation. In this example, there are diminishing returns for additional investment. That is, the marketing channel response follows a natural logarithm curve.
- Category: Non-linear functions.
- Type: Non-linear conic.
- Library: CVXPY.
- Solver: ECOS.
Notes:
- Described in blog article: Optimize your marketing budget with nonlinear programming
GitHub: Marketing mix using CVXPY.
